Why do I need PR?

Media Coverage – With connections to editors and producers in a wide range of fields, LJB Public Relation’s database is over 50,000 media contacts strong, and LJB PR regularly places clients in their top local, national and international media outlets.

Drive Sales – You NEED your audience (your target consumers) to be aware of your product or service in order for them to purchase it and drive up your sales. LJB Public Relations will work to increase your company’s visibility by targeting coverage in the media outlets that your consumers follow. LJB PR will put your product or service in the front of the editors and producers that can put you directly in front of your audience.

Credibility – An effective public relations campaign makes you, your product or your service, the news. The public is tired of advertisements and the credibility achieved by a media placement greatly outweighs that of a paid advertisement. LJB Public Relations knows that PR is the most credible and effective way to build a business and LJB PR is proud to execute creative media campaigns that place our clients in the media.

Brand Building and Messaging– What do you, your organization or your product represent, and what message are you trying to send? LJB Public Relations does not believe in a one-size-fits-all approach. Every media campaign is tailored to the client’s specific needs and wants based on what their key messages are and to promote the building of their brand.

Accessibility – Public relations is the most accessible and cost effective way to propel a company into the media. LJB Public Relations offers affordable campaigns and works within a client’s budget to ensure a successful media relations program.